GVU Technical Report Number:
GIT-GVU-95-29
Title:
Dual Coding as a Possible Explanation for the Effects of Multimedia on
Learning
Authors:
Lawrence J. Najjar
Abstract:
This paper examines the possibility of using Paivio's (1971, 1991; Clark
& Paivio, 1991) dual coding theory as an explanation for the effects of
multimedia on learning. The paper describes dual coding theory, then
examines the suitability of dual coding theory as an explanation for the
results of a large number of studies using multiple media. It appears
that dual coding theory may be a reasonable explanation for many of these
studies. People seem to learn better when related information is
presented simultaneously via verbal and pictorial media than when the
information is presented via verbal or pictorial media alone.
Keywords:
Multimedia, dual coding theory, learning
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